He is one of the charterers on our Advent Calendar. Each year I make up a story based around the characters on the calendar – for reasons which are lost in the mists of time this reindeer was called Number 37 in one of the stories and the name has stuck. You may be able to tell that the stories are rather daft as one of the other characters is a multi-lingual bear called Bearski – who may or may not be Polish!
You may find more close ups at Macro Monday – but given the time of year you may not!
Have a great Christmas.